What the Best B2B Brand Logos Have in Common

Think about all of the logos you encounter on a daily basis. What do they all have in common? If you saw golden arches, you would immediately recognize it as McDonald’s. If you saw a red circle with a dot in the middle, you would know it’s Target. A blue, fluttering bird? Twitter.

All of these logos are memorable and they convey a message to consumers. Your B2B logo should do the same. As you embark on a business rebrand, there are six design elements your B2B logo should include. It’s easy to fall into the rut of doing what everyone else is doing, but to stand out, you need to leave a lasting impression on your potential customers.

In this blog, we’ll share the six design elements and examples of B2B brands whose logos adhere to these standards.

6 Effective B2B Logo Design Elements

The last thing business owners want is for their company to blend in. In a world with so many options, you need to stand out in the crowd and be the company consumers choose again and again. Here’s where your logo can help.

Effective B2B logos should be:

  • Original
  • Simple
  • Memorable
  • Versatile
  • Relevant
  • Timeless

Here are six of our favorite B2B company logos and a brief explanation of why they work.

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