Social media has become an integral part of business growth today. If a business does not have a presence on social media, it may lose out on customers. This is why you find even the smallest of brands trying to leverage social advertisements and engagement to boost their reach and conversions — especially on Facebook. But many of these business owners find themselves asking: Do Facebook ads work?
As of the last quarter of 2019, Facebook has more than 2.7 billion monthly Facebook users. With this number of active users, it is clearly THE most popular social networking site in the world. Be it for professional or personal use, the social media channel is widely accepted by a wide range of demographics in the consumer market.
The above graph should give your business a strong reason to run a Facebook ad and expand your brand’s reach.
But the Question is… Do Facebook Ads Really Work?
Understanding how to leverage Facebook ads effectively is now more important than ever. Since it is a part of almost every successful social media marketing strategy, it is vital to know how your Facebook page’s posts can be seen by the ideal audience at the right time.
While the platform gives businesses the opportunity to reach a mass audience, almost 62% of marketers say the channel is simply ‘pay to play’ or in other words, do online advertising, and end up actually missing their target audience.
Do we agree? Absolutely not.
Here’s strong proof that Facebook ads work when executed properly. A Facebook ad campaign that we ran recently generated $103,510 gross sales for the business in just 8 months.